BRINGING THE BEAUTY OF E-COMMERCE TO LIFE
The activation showcased the latest beauty hardware in a sleek, minimalistic 3×3 booth designed for maximum engagement. Tall panels, functional counters, and dynamic LED lighting created a visually striking environment that highlighted product features and invited hands-on interaction. Every element—from layout to branding—was carefully considered to provide a polished, professional, and approachable experience, allowing visitors to explore the technology and connect with staff seamlessly. The result was a memorable, immersive expo presence that reinforced the brand’s leadership in beauty innovation while delivering a clear, streamlined, and highly effective presentation.
What the client needed
Square required an interactive booth that would effectively showcase their latest hardware to the beauty industry. The final design was sleek, minimalistic, and bright, creating a modern and inviting space for visitors. Every element was carefully considered to encourage engagement, allowing attendees to interact directly with the products and experience their functionality firsthand. By keeping the layout clean and uncluttered, the technology’s innovative features were highlighted clearly, ensuring that each visitor could appreciate the design, performance, and benefits of the hardware. The result was a memorable, hands-on experience that left a lasting impression and reinforced the brand’s position as a leader in beauty technology.
Simplicity Meets Innovation
We aligned on a shared mission to provide a complete, all-encompassing solution for our clients. Square combines in-person and online payment processing with a full suite of tools for mobile, retail, and online sales, as well as business management, all in one streamlined package. Similarly, Ten Hats brings together design, logistics, and production services under one roof, creating a seamless experience for our clients from start to finish.
For the expo, the design of the stand needed to reflect this simplicity and efficiency. A minimalistic and clean layout was chosen to keep the focus on Square’s products and services, highlighting what they do best. By stripping away unnecessary distractions, visitors could engage directly with the technology, experience its functionality, and understand the benefits quickly. The result was a clear, approachable, and professional presentation, perfectly aligned with both Square’s and Ten Hats’ philosophy of delivering streamlined, user-focused solutions.
How We Activated
We used our hire range to support this client, transforming their 3×3 space into a functional and visually engaging environment with our Skins Loftys. These structures incorporate three-metre tall panels, which were paired with our Myriad Counter 2.5 to create a striking setup that balanced both presence and practicality.
The height and design of the Loftys ensured the stand stood out on the floor, drawing attention from passing visitors. To further enhance the space, branding elements were carefully integrated, reinforcing the client’s identity and messaging. Strategically placed LED lighting added a dynamic touch, highlighting key areas and making the stand feel lively and inviting.
The combination of tall panels, functional counters, and engaging lighting created an environment where visitors could comfortably interact with the brand, explore products, and engage with staff. The result was a polished, professional, and memorable activation that maximised the impact of the 3×3 space.
