Sodii Served
At the Aus Fitness Expo in Sydney, Sodii’s exhibition stand was designed as a standout trade show pop up that also served as a powerful brand activation. Clean concrete textures and a bold blue counter created a modern and premium look, while warm backlit shelving showcased Sodii’s full hydration range in a vibrant rainbow display.
The open layout encouraged visitors to step in, sample products, and connect with the brand. Interactive digital touchpoints and clear messaging enhanced engagement. Every detail reinforced Sodii’s bright, innovative, and dynamic identity, creating an exhibition experience that elevated brand awareness and left a lasting impression.
What the client needed
Sodii needed a premium exhibition stand that would stand out in a busy fitness expo and showcase their hydration brand effectively. The goal was to create a space that combined visual impact with interactive engagement, elevating the brand while encouraging visitor connection. Our design featured clean architectural finishes, a bold blue counter, and illuminated shelving that displayed the full product range in a vibrant rainbow.
An open and inviting layout, interactive digital touchpoints, and clear messaging ensured visitors could explore, sample, and engage. The result was a striking trade show presence that boosted brand awareness and positioned Sodii as an innovative market leader.
Floor Impact
We absolutely loved how the Sodii pop up stand came together. From concept to execution, it was a carefully considered and beautifully crafted design that elevated the brand at every level. The combination of raw concrete like textured finishes, bold colour blocking, and glowing product displays created a visually striking presence that immediately stood out on the busy trade show floor. The design felt fresh, modern, and unmistakably Sodii, achieving the perfect balance between function and aesthetic appeal.
This project was a proud moment for our team, showcasing our ability to create exhibition stands that not only perform but also inspire. Every detail, from layout and flow to signage and finishes, was curated to enhance visitor engagement and brand storytelling. The stand encouraged interaction, drew attention, and left a lasting impression, demonstrating how thoughtful design and strategic execution can elevate a brand and create memorable experiences in a competitive environment.
How we activated
Special paint techniques were applied to give the concrete textures a premium, elevated finish, adding visual depth and sophistication to the stand. The modular counter was designed with flexibility in mind, allowing Sodii to reuse it for future roadshow activations and ensuring the design had long-term functionality beyond a single event.
We also integrated a marketing inline tap system, giving visitors the chance to see the product in action. This interactive element created a seamless brand experience, encouraging engagement and making the stand both memorable and functional. Every detail, from finishes to layout, was carefully considered to deliver a cohesive, striking presentation.
The result was an activation that not only looked sharp but also performed smartly, balancing aesthetics and practicality. It successfully captured attention, invited interaction, and reinforced Sodii’s innovative and premium brand identity, leaving a lasting impression on every visitor.
