WHERE FASHION TAKES FLIGHT
The Gateway to Fashion was an immersive pop up experience designed to position SHEIN as a leading fashion destination for Perth shoppers. As the season shifted, the activation invited customers into a bold and visually rich environment that celebrated style, self expression, and confidence.
From the moment guests approached the storefront, they were drawn into a curated journey that highlighted SHEIN’s diverse, trend driven range. The space balanced standout visual moments with practical retail elements, encouraging visitors to explore, interact, and discover new looks. The result was a memorable, engaging experience that felt accessible, shareable, and true to the brand.
What the client needed
SHEIN needed a high impact pop up that introduced Perth customers to the breadth of their fashion offering while reinforcing the brand as accessible, trend forward, and relevant. The space needed to capture attention, drive foot traffic, and invite customers to step inside and explore.
The experience also had to remain functional for browsing and try ons while feeling immersive and considered. It was important that the activation supported content creation and social sharing, allowing customers to engage naturally with the brand, discover key products, and connect with seasonal trends without losing the fast paced energy SHEIN is known for.
Try It. Style It. Own It.
We saw this as an opportunity to create a fashion journey rather than a traditional retail space. Our thinking focused on transformation, guiding customers from the everyday into SHEIN’s style world from the moment they approached the storefront. The experience needed to feel inviting, bold, and confidence boosting, encouraging visitors to step inside and explore at their own pace.
Visual impact was essential, but it had to work hand in hand with clarity and flow. We focused on creating strong visual moments that drew attention while keeping the layout easy to navigate. Hero products were given space to stand out, supported by curated zones that helped tell a wider style story. We wanted customers to interact naturally with the space, discover new trends, and imagine how each look could fit into their own wardrobe, making the experience both inspiring and practical.
How we activated
We saw this as an opportunity to create a fashion journey rather than a traditional retail space. Our thinking focused on transformation, guiding customers from the everyday into SHEIN’s style world from the moment they approached the storefront. The experience needed to feel inviting, bold, and confidence boosting, encouraging visitors to step inside and explore at their own pace.
Visual impact was essential, but it had to work hand in hand with clarity and flow. We focused on creating strong visual moments that drew attention while keeping the layout easy to navigate. Hero products were given space to stand out, supported by curated zones that helped tell a wider style story. We wanted customers to interact naturally with the space, discover new trends, and imagine how each look could fit into their own wardrobe, making the experience both inspiring and practical.
