Things that make you go mmmm
Moments Condoms is known for its bold, playful, and approachable approach to sexual wellness, making products that are both high quality and fun. The activation at the Mind Body Expo brought this personality to life in a vibrant and engaging way. Custom signage, graphics, and displays showcased the product range while reflecting the brand’s colourful and playful identity, making the stand instantly recognisable on the expo floor.
Interactive elements invited attendees to explore the products firsthand, encouraging engagement and connection with the brand. The layout ensured smooth visitor flow, while elevated displays and thoughtful use of Moments’ signature pastel palette created a lively, memorable environment. This activation demonstrated that even within a cost effective setup, smart design and strong branding could deliver a high impact, immersive experience that truly reflected Moments Condoms’ fun, bold, and approachable ethos.
WHAT THE CLIENT NEEDED
Moments Condoms aimed to make a bold and memorable impression at the Mind Body Expo while keeping within a limited budget. The objective was to highlight the brand’s playful and vibrant packaging while showcasing the full range of products in an engaging way. The stand needed to capture attention from across the expo floor, encourage visitors to explore and interact with the products, and communicate the brand’s fun and approachable personality. Functionality and visual impact were key, with a design that supported interactive elements and engagement opportunities, all achieved without the need for costly custom builds or complex installations.
Creating an Inviting Space
The focus was on creating a smart and cost-effective design that would maximise impact while keeping the products and brand identity at the forefront. Standard hire fixtures, including arched shelving units and plinths, provided a clean and functional canvas that allowed the activation to be visually striking without requiring expensive custom builds. Every element was carefully considered to reinforce Moments’ playful and approachable personality.
Incorporating the brand’s signature pastel palette across graphics, backdrops, and flooring created a cohesive and instantly recognisable look that drew attention from across the expo floor. The layout was designed to make the space inviting and easy to navigate, encouraging visitors to explore the full product range. By keeping the products as the main focus and using thoughtful, visually engaging touches, the activation successfully communicated the brand’s fun, bold identity and created a memorable experience for attendees.
HOW WE ACTIVATED
The layout of the stand was carefully planned to ensure easy exploration of the full product range, allowing visitors to move naturally through the space and engage with each item. Tiered plinths were used to elevate hero products, drawing attention to key items and creating layers of visual interest. The inclusion of a spin to win prize wheel added an interactive and playful element, encouraging crowds to gather, participate, and connect with the brand in a fun way.
Standard hire fixtures were arranged thoughtfully to maximise visibility while maintaining a clean and functional environment. The pastel colour palette was applied across graphics, flooring, and backdrops to reinforce brand recognition and create a cohesive look. Every touchpoint, from product displays to interactive elements, worked together to make the activation vibrant, engaging, and memorable. This approach demonstrated that high impact expo design can be achieved efficiently without relying on costly custom builds.
