WELLNESS MEETS INNOVATION
At the Naturally Good Expo, Melrose brought together Best of Bone and FutureLab in a dynamic and engaging collaboration. The space was thoughtfully divided to showcase the unique identities of each brand while maintaining a cohesive flow.
Best of Bone featured a vibrant, lively setup with pops of green, highlighting products and offering an interactive broth bar tasting. FutureLab contrasted with a sleek, futuristic environment in white and soft blue, accented with vibrant green and a bold LED 3D sign.
Visitors were encouraged to explore and engage, moving seamlessly between the two distinct yet complementary experiences for a memorable expo presence.
What the client needed
The goal was to create a shared expo space that allowed both Best of Bone and FutureLab to express their individual brand identities while maintaining a cohesive overall presence.
The design needed to attract attendees, highlight products effectively, and provide interactive experiences that encouraged engagement. Best of Bone required a warm and lively setup that drew visitors into tasting and learning about their offerings. FutureLab needed a modern, sleek environment to communicate innovation and cutting-edge products. The final layout needed to balance both atmospheres while creating a seamless visitor journey and a memorable presence for both brands.
From Broth to Future
We saw the Naturally Good Expo as an opportunity to create a space that celebrated the distinct personalities of Best of Bone and FutureLab while encouraging exploration and engagement. By dividing the area in half, each brand could cultivate its own atmosphere while the overall design maintained harmony and flow.
Best of Bone’s side was envisioned as warm, lively, and welcoming. Pops of green, thoughtful product displays, and an interactive broth bar encouraged hands-on engagement and created a vibrant sensory experience.
FutureLab’s side contrasted with a sleek, modern design in white and soft blue, enhanced with bright green accents and a striking LED 3D sign to capture attention from across the floor. The challenge was ensuring the two sides felt connected despite their differences. We aimed to create a balanced layout where visitors could move naturally between the experiences, immerse themselves fully, and leave with a strong impression of both brands.
How we activated
The activation was carefully planned to maximise engagement and showcase each brand’s offerings. Best of Bone’s side featured vibrant colours, well-organised product displays, and an interactive broth bar that invited visitors to taste and connect with the brand’s nourishing products.
Staff were on hand to guide attendees, provide information, and encourage interaction with the space. FutureLab’s environment contrasted with sleek white and soft blue tones, creating a futuristic and approachable atmosphere. Products were displayed for easy exploration, while the bold LED 3D sign added visual impact and drew visitors in from across the expo floor.
Interactive elements encouraged attendees to engage with the brand’s innovative approach. The overall layout balanced exploration and engagement, allowing visitors to move seamlessly between the two experiences. The combined space created a memorable presence at the Naturally Good Expo, fusing wellness, innovation, sensory engagement, and visual intrigue into a cohesive, interactive activation.
