Advocates for sleek, healthy hair every day
BB SLEEK is a beauty brand celebrated for its playful and contemporary approach to professional nail and skincare products. The brand combines a sense of fun with a commitment to quality, offering products that are both effective and enjoyable to use. The activation translated this personality into a compact, polished stand that fully embodied the essence of BB SLEEK. Soft pinks, gentle curves, and a stylish, cohesive aesthetic created a space that immediately felt inviting and approachable, yet retained a premium look and feel.
Every design choice mirrored the experience BB SLEEK provides to its customers, from the accessible layout to the way products were presented. The stand allowed visitors to engage with the brand hands on, exploring tools and products in a setting that balanced charm with professionalism. It was a visual reflection of BB SLEEK’s commitment to delivering high quality, easy to use products in a playful and memorable way.
What the client needed
BB SLEEK wanted a stand that would not only stand out visually but also deliver practical, long term value. The stand needed to reflect the brand’s playful yet polished identity while offering the flexibility to be reused at future events. It was important for the design to feel fresh, inviting, and aligned with the brand’s aesthetic, ensuring that every detail communicated professionalism and creativity. The space also had to support interaction, with areas dedicated to sampling and conversation, while encouraging retailers to connect with the brand. Functionality, adaptability, and strong branding were all key requirements for the design.
Pink Perfection
We saw the opportunity to design a stand that blended beauty and function in a way that truly reflected BB SLEEK. The intention was to create a space that captured the brand’s playful yet refined personality, using soft curves, a dreamy palette of pinks, and striking branded details to build a visually engaging environment.
While the stand needed to be eye catching, it was equally important that it delivered practical value for the brand over time. This meant focusing on modular design and adaptable elements that could be reconfigured and reused for future events without losing impact.
By approaching the stand as both a statement piece and a flexible asset, we ensured that the brand could continue to showcase its products in a polished, inviting setting. The design became more than a one time activation, offering BB SLEEK an investment that balanced visual storytelling with long term functionality.
How we activated
The stand was built using our Skins Curve system, which delivered rounded corners, a seamless finish, and interchangeable magnetic fabric prints. A blush gradient backdrop paired with floating shelves, a scalloped mirror, and a high-gloss counter created a retail-inspired space that invited exploration and conversation. A bold totem with a QR code call to action encouraged attendees to “Become a Stockist,” blending function with design. The result was a stand that was engaging, reusable, and sustainable, proving beauty and practicality can go hand in hand.
