A COFFEE TREAT FOR NEW ZEALAND
The opening of the first Culture Kings store in New Zealand was a major milestone, and Afterpay brought energy and excitement to the event with a series of standout activations.
A custom Afterpay coffee cart served freshly brewed coffee and branded cookies to the waiting crowd, creating a warm, welcoming experience while giving guests a tangible connection to the brand. Its sleek design and playful branding drew attention and encouraged interaction, turning a simple refreshment station into a key engagement point.
The coffee cart became a central feature of the launch, providing both functionality and brand storytelling. Visitors were drawn in, shared the experience on social media, and left with a memorable impression of Afterpay’s presence, reinforcing the brand in a fun, approachable, and highly visible way.
What the client needed
Afterpay needed to stand out in a crowded environment, and we delivered by transforming a large cart into a bold, Bondi Mint-themed showstopper. Custom-designed with playful detailing and vibrant colours, the cart not only served as a functional display for products but also became a visually striking activation point that drew attention from across the venue. Its fun and fresh aesthetic created a memorable brand moment, encouraging interaction and engagement with visitors. By combining practicality with standout design, the cart successfully captured interest, generated foot traffic, and left a lasting impression, making Afterpay impossible to miss in a busy event setting.
Culture Kings Arrives in New Zealand with a Bang
The opening of the first Culture Kings store in New Zealand was a landmark event for the brand, and we knew the launch needed to match the excitement. Our goal was to create a bold, high-energy activation that would make a strong impression from the very moment the doors opened.
From the outset, the activation was designed to draw attention and generate buzz. Vibrant visuals, dynamic displays, and carefully curated product placement ensured that the store looked both stylish and approachable, reflecting Culture Kings’ streetwear culture and aesthetic. Interactive elements encouraged visitors to engage with the brand, explore the latest collections, and share their experiences on social media, amplifying the launch impact.
The result was a seamless blend of visual spectacle and brand immersion. The high-energy atmosphere not only celebrated the store’s opening but also solidified Culture Kings’ presence in New Zealand, leaving a lasting impression on attendees and the wider community.
How we activated
For the launch, we custom-designed an Afterpay coffee cart to create an engaging and interactive experience for attendees. The cart served freshly brewed coffee alongside branded Afterpay cookies, offering a warm and inviting touch to complement the high-energy event atmosphere.
Its sleek, modern design and playful branding made it a standout feature, instantly drawing attention and encouraging crowds to gather around. Beyond serving refreshments, the coffee cart acted as a focal point for engagement, providing a natural way for visitors to interact with the brand and create memorable moments.
By combining functionality with immersive brand storytelling, the cart reinforced Afterpay’s identity in a way that was both fun and approachable. Guests not only enjoyed the tangible perks of coffee and cookies but also experienced the brand in a personal, interactive way. The Afterpay coffee cart became a key highlight of the launch, leaving a lasting impression on attendees.
