THE COOLEST BOOTH IN THE ROOM
Afterpay made a bold splash at Online Retailer, serving up its signature cool in a space that was equal parts refreshing and refined. Set against a glowing sea of mint, the activation fused clean architectural lines with playful, on-brand touches—from a striking coconut bar to shelves of curated giveaways.
Neon-lit logos and sculptural overhead signage gave the booth serious presence, while icy hues invited visitors in with instant calm. Confident, cohesive and effortlessly cool, this was Afterpay at its experiential best—fresh, elevated, and made to be remembered.
What the client needed
The client needed to stand out in a sea of people, and what better way than by transforming a large cart into a bold, Bondi Mint–themed showstopper.
Custom-designed with playful detailing and vibrant colours, the cart served as both a functional display and an eye-catching activation point. It created a fun, fresh brand moment that was impossible to miss, drawing in crowds and making a lasting impression in a busy event environment.
Culture Kings Arrives in New Zealand with a Bang
The opening of the first Culture Kings store in New Zealand was a momentous occasion.
We needed to make an impact, and we did just that with a bold, high-energy launch that captured attention from the moment the doors opened.
How we activated
We custom created an Afterpay coffee cart for the occasion, serving freshly brewed coffee and branded Afterpay cookies to the waiting crowd.
The cart became a focal point of engagement, drawing people in with its sleek design and playful branding.
It added a warm, welcoming touch to the launch while reinforcing the Afterpay experience in a fun and memorable way.
