SO CHIC, SO PERRIER
To support the relaunch of Perrier in the industry market, Ten Hats Agency initially scoped a custom-built Perrier bar. However, the vision evolved into a full-scale transformation of the venue, Hacienda, into a chic Parisian celebration. The team developed custom Perrier cocktails and styled the venue with iconic French elements, showcasing the brand’s elegant identity. Collaborating closely with trusted suppliers and the venue team, Ten Hats managed the entire process—from design concept to production—bringing the vision to life seamlessly.
The activation focused on immersing guests in a Parisian-inspired experience, with every detail curated to reflect the vibrancy of Perrier. The venue was adorned in Perrier green, and custom cocktails were crafted live for each guest, emphasizing mixology and freshness. Ensuring smooth service and cocktail flow was a top priority to maintain quality and engagement.
The event was not only well-received by industry attendees but was further validated by a special guest from France who praised the execution. The success of the event reinforced Ten Hats Agency’s ability to deliver high-impact brand experiences by combining creative design, meticulous planning, and collaborative partnerships.
the client needed
We initially scoped to custom build the Perrier bar, but it made sense to transform the whole venue into a chic Parisian faire la fête. From creating Perrier custom cocktails to styling and producing iconic pieces, we executed the perfect Perrier pairing for the drink’s re-launch into the industry market.
Every detail was curated to capture the elegance and vibrancy of Parisian culture, creating an immersive and memorable experience that positioned Perrier as both a heritage brand and a modern lifestyle choice.
What We Thought
Working with our perfectly aligned suppliers in the industry, we were able to tie a great event together amongst industry favourites.
Ten Hats Agency, working closely with the venue, managed the event from the initial design concept through to production, bringing the ideas to life seamlessly. Our collaborative approach ensured every detail was executed flawlessly, creating an engaging and memorable experience for all attendees.
How We Activated
From creating special curated cocktails to covering Hacienda (the venue) with touches of that Parisian Perrier Green, we ensured everyone was green with envy and wanting to be part of this industry event. It was about that Parisian twist in a bottle and elevating the perfect mixology of Perrier and these special drinks. The most important thing was managing the flow of cocktails as they had to be made custom then and there.
The relaunch was a success and with our special guest all the way from France giving us the thumbs up, we knew we executed a great event.
