Stretch, Sweat & Shop

Afterpay hosted a Pilates launch at Studio Mouvoir in Sydney, creating a curated wellness experience that combined fitness, health, and lifestyle. The activation was designed to offer attendees a memorable and engaging event while highlighting Afterpay’s brand as modern, approachable, and integrated into everyday life.

Each participant received a thoughtfully assembled welcome pack, including an Afterpay-branded bag, a Frank Green reusable water bottle, and Crew Grip socks. These items were carefully selected to enhance the Pilates session, provide practical value, and create a lasting impression of the brand. The welcome pack served as both a functional addition to the class and a tangible takeaway that participants could use beyond the event, reinforcing Afterpay’s presence in a lifestyle-focused context.

The Pilates session itself offered a premium wellness experience, blending expert instruction with a focus on mindfulness and movement. Attendees were able to enjoy the physical benefits of the class while also connecting with the Afterpay brand in a relaxed, approachable environment. The combination of the curated welcome pack, high-quality class, and thoughtfully designed activation created a cohesive brand experience that left participants with a strong, positive impression.

By integrating lifestyle, wellness, and thoughtful giveaways, Afterpay successfully positioned itself as a brand that complements everyday routines and supports modern, active lifestyles. The Sydney Pilates launch was not just an event, but an immersive experience that connected the brand with its audience in a meaningful and memorable way.